Boutonne: The Making of an American Dream

Socality is proud to present Boutonne as a sponsor of Socality Live San Diego. Erin Petchel is the Operator and Owner of Boutonne, a local shop crafting and making leather goods in the heart of San Diego. Erin shares her story of overcoming a personal hardship and turning this around to working towards her dream. Erin will be hosting a workshop at Socality Live San Diego and sharing more from her personal journey. For those who are wanting to step into a creative business opportunity and don't know where to begin, hearing from Erin will be the perfect place to start. We sat down with Erin to hear more about how she is working to create her own American dream.

Boutonne Operator and Owner, Erin Pechtel

Boutonne Operator and Owner, Erin Pechtel

Why did you start Boutonne?

Three years ago I was lucky enough to have been given the opportunity to start over. I mustered up all i had inside and decided to pursue my dreams of building a brand. I knew it was a "now or never" situation, so i just jumped. Boutonné was born.  
 

Where did the name come from?
 

Boutonné is a french term that loosely translates to buttoned up. I like to think of this person as someone who exudes class and grace, character and elegance {cue Grace Kelly + Audrey Hepburn}. boutonné as a verb could be something that is well done. buttoned up... {insert sound affect "bing!"}.   

The Mills Tote.

The Mills Tote.

Describe the process to making these bags?
 

Creation begins in our downtown San Diego studio by sketching of pieces or collections. next pattern making and then pieces go off to sampling. We purchase all of our materials in California and each product is carefully crafted by hand in San Diego. 

Fold Top Messenger.

Fold Top Messenger.

What gave you the inspiration?
 

I find inspiration in many places;  the sea, flowers, fashion magazines or blogs, but mostly my inspiration comes from within. From personal life experiences and my journey. There are certain people that I've met along the way who inspired me more than they'll ever know. I love seeing what people do with their lives, how they create and use their God given talentsl to me that is most inspiring. 

What advice would you give to the starting entrepreneurs out there?
 

Look inside of yourself, find your most authentic self and put that out there. 

What is one thing you would tell your 16 year old self?

Less is more. 

Erin Pechtel will host a workshop at Socality Live San Diego July 29-August 1 2015.  

Erin Pechtel will host a workshop at Socality Live San Diego July 29-August 1 2015.