Why We Roast | Cause Roast
We are excited to announce that Cause Roast is partnering in our October Initiative with HungerFree! Recently, we interviewed Aldo Lihiang the Co-Founder of Cause Roast. Their goal is to provide high-quality, fair-trade coffee that gives 50% back to the world's greatest causes. Read more about their heart below.
1. Aldo, tell us more about Cause Roast.
Jarrid Wilson and I started Cause Roast almost 4 months ago, we have been talking about doing something together for a year or so and 2015 became the year that we really turned our conversation into reality. High Quality, Fair-Trade Coffee that gives 50% back to the world's greatest causes and needs. Every bag of coffee purchased will help change the life of someone in need.
2. Why have you chosen coffee as your focus?
Naturally we want to start a social good company, we are both coffee lovers and wanted to see how we can giveback to different causes and needs through coffee. After research we knew that Coffee is a great vehicle to give back and through the research we've found that Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. Not to mention, coffee represents 75% of all the caffeine consumed in the United States. So we decided, why don't we could tap into this statistical truth and help make the world a better place, one coffee cup at a time.
3. What kind of support or causes have you been involved in in the past?
Every month we partner with a different non-profit and give back to. So far we have been have been able to partner with charity: water, IMME.Org, Experience Missions, and now HungerFree.
4. How can others support Cause Roast or get your coffee?
At the moment we are an online based company. People can support us by purchasing a bag through our website causeroast.com.
As well as spreading the word about Cause Roast by supporting us through the social media platform. Follow us on social media, repost our social media posts and by using our hashtag #causeroast. A pop-up shop is in the works in Downtown Los Angeles area and should be announced very soon, we're very excited about that. So keep checking our social media and website for more details.
5. Why are you excited to partner with HungerFree and Socality?
Hunger initiatives are very important, we found that 842 Million people in the world are hungry and malnourished. One third of all deaths in Children under the age of five in developing countries, are linked to malnutrition. We are living in a country that waste 33.79 million tons of food, while there are millions of people that are malnourished on a daily basis, it just pains us so much to see these statistics. Which is why when we heard about HungerFree's and Socality's partnership, we wanted to be part of this movement. We want to be an example while also be an encouragement to other businesses to take action towards being socially conscious and give back. We believe together we can help change the world.
For more information or to buy or support Cause Roast visit their website below.