Friday Favourites | To the women who lift us all up.

by Lauren Hyde

Happy Friday! Today we’re rounding up a few of our favourite sources of inspiration and in the spirit of carrying forward the amazing spirit we saw all around us yesterday commemorating International Women’s Day, this edition of Friday Favourites celebrates a few of near-countless amazing female creatives, activists, entrepreneurs, and leaders that are lifting communities up in their own beautiful ways.

1. To watch and ponder

Musimbi Kanyoro, CEO of the Global Fund for Women, strives to empower women in marginalised communities around the world by fostering their ideas and facilitating their development into action. “What could we achieve for each other?” she asks. Musimbi believes that we all have a “mutual responsibility for caring for one another,” and she sees women living this ideal throughout the world. Her TED Talk brings forth stories of neighbours harvesting each other’s crops together in a farming community in western Kenya, and the pooling of resources to send one young member of the village abroad to medical school so he could return to be a much-needed surgeon for the region. The power of intentional inclusivity, Musimbi states, is the foundation of sustainable work in development, humanitarianism, and philanthropy. 

2. To listen and feel

Ryn Weaver is an American musician and self-professed storyteller who took the internet by storm a few years back when she released her first single “OctaHate.” While that song featured a catchy beat and sing-a-long lyrics, what we love most about Ryn is her unique vocal style, characterised by an almost haunting edge in her voice, and her startling range from electro-pop to classical to folk and back again. To hear exactly what we’re talking about, seek out “Traveling Song,” from Ryn’s first full-length studio album The Fool, a project produced by Benny Blanco (think Rihanna, Ed Sheeran, and Maroon 5), and Passion Pit frontman Michael Angelakos. 

3. To read and absorb

By now you’ve almost definitely heard of Darling Magazine, but just in case you haven’t, we thought we’d include one of their recent articles rounding up some of their own favourite nuggets of wisdom from woman-to-woman that have featured in their previous publications. Darling recently re-branded to encompass an all-powerful comma after the word (read: Darling,) in order to spark conversation and invite more of us to seek our purpose and share it with others. We love their campaign to celebrate authentic womanhood worldwide. Check out “some of the best advice” they’ve featured in print below. Click the button to read.

 image credit to Darling Magazine

image credit to Darling Magazine

4. To learn and empower.

The Adventure Project.jpg

The Adventure Project is an organization dedicated to helping local economies grow and thrive, supporting communities to build capacity and end poverty  and conflict from through a grassroots approach. A charity focused on business development, and especially on employing and educating women across the African continent, The Adventure Project was founded by Jody Landers and Becky Straw, two incredible activists passionate about meaningful international development. So far the Adventure Project has created 1,262 jobs, positively impacting over 1.2 million people. 

5. To pay it forward.

One of our long-time friends is The Giving Keys. Founded by Caitlin Crosby, The Giving Keys is working to inspire us to pay-it-forward. The simple idea is to wear a key necklace engraved with a word that represents a value meaningful to you, and when you feel you no longer need the daily visual reminder of that word, you pass your necklace along to someone else. Beyond this amazing idea, The Giving Keys employs people transitioning out of homelessness and works hard to create a truly positive workplace through various initiatives like lunch-time lottos, financial coaching, volunteer days (where employees get paid time off to go serve their communities), and so much more. We love this business for the pure heart that is embedded so deeply within its core.

Socality X The Traveling Good Meet Ups

by Scott Bakken

As we continue to share about Purposeful Community we want to share the myriad ways in which intentionality and inclusiveness can be practiced in everyday life. So we’re thrilled to be partnering with The Traveling Good over the coming months! Founder BC Serna and his team of dreamers and doers have led an initiative ignited by passion to share the best of what’s happening in our world today, which is something we need perhaps now more than ever before. The Traveling Good raised $25K through a Kickstarter campaign to travel throughout the USA over the course of 10 weeks this spring in order to meet people from every corner of the country and share their stories. The Traveling Good will be hitting the highways and byways between next week and mid-May and creating a documentary about all the fantastic things happening in communities around America. They’ll host meet-ups inviting people to come together and connect around a shared purpose: positivity.

 BC Serna  @bcserna  Founder of The Traveling Good.

BC Serna @bcserna Founder of The Traveling Good.


There are near countless gifted creatives around the globe and The Traveling Good, much like us, is striving to foster meaningful connections between individuals, communities, and organizations and spread the passion, talents, and skill sets to make both social media and real life a better place. Their mission this road trip, as they stop in 10 cities over 10 weeks and cover 10,000 miles, is to highlight the good within those cities and encourage people to give back to their local communities. Because change comes from within. We’re so psyched to be a part of this journey as we partner with BC and the team on their meet-ups nationwide! 


Meet-ups are casual gatherings where everyone and anyone is invited to come connect with like-minded individuals and make new connections and friendships centered around a shared love of creation and collaboration. We’re encouraging story-tellers, creatives and creators, not-for-profits, influencers, and anyone interested to come together for the purpose of building relationships and working together for the common good around them. 

BC and The Traveling Good team will be hosting the events, and we want to rally the incredible Socality community to join this movement.


MEET - Come say hi and introduce yourself!

BRING - Friends and others looking to get connected.

SHARE - Your story with the team and your time with everyone attending. You might be featured in their documentary! 

Register for your local meet up today! It’s free! More details will be emailed out in the coming weeks. Check out the interview with BC Serna’s below and hear more about The Traveling Good.

Sign up for the meet ups here!

Creative Showcase: Garrett King @shortstache

Creative Showcase

Photography by Garrett King, Words by Garrett King and Lauren Hyde @laurenrenehyde

Garrett is the talented photographer and videographer behind the lens over at @shortstache. His work constantly bends the traditional rules and pushes the boundaries of the craft, and his “let’s try something new” attitude has created new trends on social media, challenging us to keep up. More than that, he’s the type of guy who couldn’t be happier to wander through the forests of the Pacific Northwest with his dog, Mella (@mellathepup), and chat to whoever may join him along the way about what he loves most: adventure.

Garrett’s passion for exploring the unknown and reinterpreting the well-known through his own unique lens has led him to move from Texas to Colorado to Washington in recent years, establishing real relationships with fellow creatives across the country and beyond, and contributing to a more authentic community on social media. We managed to catch up with Garrett in between trips abroad, quality time with Mella, and building furniture for his new home in Mill Creek, WA to talk with him about community, creativity, and Canadian winters.  


Garrett King

Winter: for me, it’s a season to recharge and reflect on my creative process. The colder, darker, shorter days are a marked departure from the warmer months, when being outside for hours on end and exploring the back country is not only effortless, but the definition of a dream job. Getting out to shoot in the winter is a mental and physical challenge. Temperatures are frigid. The weather is unpredictable: storms can blow in with no notice and throw your whole day off-balance. The light is weak and fleeting, if there is any at all. Equipment shuts down unexpectedly, and your fingers are so frozen they can barely function well enough to press down on the shutter release. Sure, there’s something to be said for the beauty of the sparkling snow, the sunlight glinting off faraway mountain peaks, and the promise of a warm fire to sit in front of at the end of a day out adventuring. But you have to really push yourself to get outside in the first place when your alarm goes off and it’s pitch-black outside your window, the air in your bedroom is so chilly that you can hardly bring yourself to get out from under the covers, and the unpredictability of the weather forecast means there’s no guarantee that a day’s work will yield any tangible results.

So I try to find new ways to stay motivated during this part of the year, to adjust to the circumstances at hand and grow as an artist. This is the time that truly defines who I am as a creative. The time that I use to challenge my skillset, practice different shooting and editing techniques, be adaptive, and respond to different or unexpected situations and opportunities.

Last year, I travelled up to Alberta in the dead of winter. It was my first-ever trip to Canada, and it was a new experience, to say the least. It was insanely cold, it was dark all the time, and all the sights I wanted to see were hours and hours apart from each other, so most of the week was spent on the frozen road. Luckily, I had fantastic company in Scott and Davey (@scottcbakken, @davey_gravy). Having never met in person, the three of us instantly connected over shared passions and had a blast exploring their backyard. Social media has fostered a creative community that is truly a blessing. Thanks to platforms like Instagram, I’ve been able to meet and become friends with people from all over the world. Now that I travel more often than I find myself at home, I feel so fortunate to have the ability to reach out to the online community and meaningfully connect with anyone, anywhere, any time. What a beautiful thing that is. And the beauty of the Alberta Rockies, well, that speaks for itself. 

Purposeful Community

Note: Over the course of 2018 we will be sharing a variety of conversations, writings, and ideas dedicated to each of our core values. These core values are a fundamental part of the culture that Socality strives to foster and develop across the online community and beyond, and we're excited to engage in a further dialogue with you from this point forward. 

by Jonathan Zoeteman


"Purpose" and “Community": Over the last few years, we've spent a lot of time at the intersection of these two ideas, seeking to understand what a culture of "purposeful community" could look like.

For us, the idea of purposeful community involves taking the best parts of the power of collective "togetherness" and infusing it with a culture that regularly asks the questions "why?" and "how?" Why do we create? Why do we work and gather and seek to grow together? What is the purpose of what we do and our connection with one another? How can we use our creativity and abilities to make a difference in our world?

We’ve seen individuals use community and connection to save lives, to create jobs, and to bring hope to those in places of need. Purposeful community can launch dreams, bring justice, and pull people out of isolation.

Our understanding of community is inextricably connected to the idea of human belonging. Within healthy, genuine, and supportive communities, we are able to discover who we are, define and express our true identities, and grow to fulfil our dreams, purposes, and potential. There's purpose already woven into our desire to do life together, but we believe it takes intentionality to build a culture where the real power of togetherness can be realized.

So what does that look like in practice?

We've seen individuals use community and connection to save lives, to create jobs, and to bring hope to those in places of need. Purposeful community can launch dreams, bring justice, and pull people out of isolation.

Here are a few practical ways to tie purpose and community together in your own life, work, or creative practice:

1. Include instead of Isolate

One of the best ways to make community purposeful is to stop making it about yourself and fulfilling only your needs. Step into the world of those around you, and take those first steps to bring them into your story, or see how you might fit into theirs. It can be as simple as grabbing a coffee with someone or inviting them out to an event.

2. Ask yourself a lot of "why?" and "how?" questions

Take the time to understand your own "why" and the purpose behind the things you're doing and creating. Once you've started to understand what that looks like for you as an individual, ask yourself how your own personal "why" and purpose can be connected with those around you. How can you connect with others who share a similar passion and purpose in life to expand what you're working towards?

3. Start small, but with intentionality

You don’t have to start by changing the world. You can start by changing yourself, and then come alongside others who are passionate about creating change and leading intentional lives. Take the time to understand who you are and where you want to go in life, how to get there, and who you’ll need by your side to help you achieve your goals. Then invite others to join you along the way. Our founder Scott likes to say, “what we can do together will always be greater than what we can do on our own,” and that’s the crux of this idea. Start with where you’re at right now. Ask yourself what you can do today, and reach out to the people who are going to help achieve that. Along the way, you’ll have the opportunity to help them too, and together, you’ll accomplish so much more. 

This is a starting point for a lot more conversation around how we can build intentionality and purpose into the communities we belong to. We invite you to share your thoughts in the comments below to continue the conversation! And stay tuned: this month we’re focusing on the topic of purposeful community here on the blog, so there are going to be plenty of chances to engage with individuals, organizations, and friends about the importance of striving for purposeful community in so many different realms of the everyday.

Feel free to use these images to share what the message of purposeful community means to you. Images created by @shortstache


Socality 2017: A year in review

As we look towards 2018 we take a look back on the past year. Reflecting on what happened helps cultivate gratitude and thanksgiving. It also helps us all learn from what the past has taught us to make us better and stronger.

In 2016 we sent out a letter to our community with our plans and visions for 2017 and I am happy to announce that we did everything we had said we would do. We were excited to roll out community days in various cities across North America, which brought together people from every walk of life. We hosted our very first ever Socality Camp, which sold out and brought out 150 creatives from all over the world to come together and learn. We launched our first online course as we begin our journey into education and empowering creators everywhere.

Supporting and helping other social organizations is also one of our main goals. Joining with IJM we were able to help share the story of rescuing kids from slavery. As 2018 approaches we are in discussion on how to make bigger impact and bring greater attention to this horrific crisis and injustice towards children.

Socality is a community designed to bring people together and use our collective voices, online and in person for good. We look forward to doing just that in 2018.

Take a look back at some of our 2017 highlights that you helped make possible. 

Thank you for being apart of this community and helping make this all possible!

Here's to a great and happy New Year

Scott Bakken

Community Days



We sang, gathered and ate


Seattle, WA

We hiked through the rain.


Redding, CA

We gathered in the snow


New York City

We took over Dumbo Park


Vancouver, B.C.

We captured and created




We were invited to Australia to oversee community and connection for Planetshakers 20th anniversary in Melbourne.



35 creators and leaders dream and create together while exploring this very Holy land.

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Socality Camp

The first creative camp brought together creators, mavericks and adventurers in Alberta for a 5-day experience. Through workshops, live sessions and campfires this was the perfect atmosphere to connect, learn and create together. 



Socality Education

We launched our very first online course that will help people learn and grow in a skill from their very own home. The private Facebook group provides an opportunity to connect with other creators, showcase your work and learn together. 



International Justice Mission

We helped share the story of IJM and their mission to help rescue children from Ghana. Using our voices online and in person to bring awareness and activate social change is part of our mission



Not in My city is an initiative to bring awareness and a stop to sex slave trafficking in local cities. We partnered with Founder and Musician, Paul Brandt to throw an event in Calgary in support.


World Perspective Day

We partnered with 100cameras in support of World Perspective Day. Created to help us all see through the eyes of another. In partnership with VSCO, Apolis, The Giving Keys, Ona Bags and many more we all helped tell the story on March 30,2017.

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2018 … The Story Continues.