The Power of One

by: Scott Bakken

On January 19, 2015 we launched a campaign in support of charity:water to celebrate the one year anniversary of Socality. The goal was that this community that has formed could give back to a community in need. Water is a basic need of life and there are currently 748 million people living without access to it. For most, we have an overflow of water on a daily basis, but to many, a mere drop would be the answer to a prayer. We know that we can't solve the world's problem, but we can't stand by and not do anything. The craziest thing we can do is nothing. 

The Craziest Thing We Can Do Is Nothing

Over the past three months, the Socality community decided to throw their hearts into this campaign. We planned 20 Instameets in conjunction with Instagram's World Wide Instameet (#wwim) and we used these as opportunities to share and communicate the vision. Perspective Apparel designed a limited edition Socality tee that would help give to the campaign and bring awareness. Community leaders from across the globe stepped up and planned incredible gatherings and many used their social influence to post and share about the campaign. 

Photo by @michael_gilliam

On Sunday, March 29, only 24 hours before the campaign would close, we were still nearly $5000 away from our goal. This is when all hands were in deck. Our community rallied hard to raise these last minute donations and within hours the goal was nearly reached. 1 person to donate $1 could make 1 big change. It wasn't about the amount but rather the participation of every individual. This is what Socality is truly about; what we can do together will always be greater than what we can do on our own. 

Attendees gather in support of charity: water at the Socality WWIM in Florida. 

Attendees gather in support of charity: water at the Socality WWIM in Florida. 

Over 20 instameets held, 24 individual campaigns, over 500 unique donations and over 1000 in attendance at our Instameets have allowed 400 people to have access to clean water!! To say this has excited us would be an understatement. 

Our team is incredibly thankful and blown away by the generosity and commitment others have made towards this movement, community and campaign. 

Thank you for helping us reach the goal. Together we raised $12,000.00. This is the result of everyone playing their part. May we continue to participate and offer what we can in every area make a difference. Never underestimate what you can bring to the table!! 

So, here is to more great things to come from Socality and as long as we are willing and able, may we all continue to BE THE CHANGE the world needs!

All for eternity

Scott and the Socality team.

Socality WWIM 11

748 million people don't have access to clean water. Let that sink in. 748 ... MILLION! That's a stunning number. What would happen if we united to solve this crisis? Together with charity: water, we are partnering as a community to do our part to spread the word and do something about it! charity: water has an answer to this crisis!

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations.

We are beyond excited to announce that Socality Leaders around the world are hosting local meetups and community nights the weekend of World Wide Instameet, March 21-22 in partnership with our March #SocalityWaterProject. These meets happen over World Water Day and are in support of our charity: water campaign!

If there isn't a meet close to you we encourage you to make a roadtrip with friends or host one yourself through our #SocalityWaterProject. Click Here to learn more about our March Community Project.

Check out all details of the local meets below. We ask that you register for the community nights and meetups so that each local community can adequately prepare for you!



Johannesburg, South Africa

London, England

Vancouver, BC

Calgary, Alberta


Dallas, Texas

Herber Springs, Arkansas

Jacksonville, Florida

Nashville, Tennessee

New Orleans, Louisiana

Oklahoma City, Oklahoma

Portland, Oregon

Richmond, Virginia

Redding, CA

Sacramento, California

San Diego, California

Seattle, Washington

Alexandria, Louisiana

Toledo, Ohio

Whitefish, Montana

Washington, D.C

Let's do this! Let's spread the word and bring change to water around the world as a collective of local communities. Together we can do this!

Paul and the Socality Team

Forge Your Own Path Tour

Hey California!!

The Socality Team is coming for you on the Forge Your Own Path Tour in partnership with Dyer & Jenkins.

The Socality Team is so excited to be coming to California to hang and connect with the community. We will be traveling to SD, SF and LA and will be hosting community nights! These are free gatherings where we can come, connect, bring friends and get to know each other. We are excited to meet you! EVERYONE IS INVITED

You can see the details of the nights below with more details to come! Make sure to sign up on Eventbrite for these community meet ups. They are 100% free. We just want to make sure we are truly connecting and not missing anyone. And the information helps us plan and accommodate everyone!

PLUS, join our Socality meet on Saturday, March 7 at El Matador beach in Malibu. This is going to be an incredible day! We will also be raising awareness for our charity: water campaign.

We have partnered up with Dyer and Jenkins who have helped make this trip possible! They will also be giving away some gear at our meet at El Matador so be sure to sign up and you'll be entered to win!



  • 7:00PM
  • Moniker | 705 16th St. San Diego, CA

A night of community and connection. Come hang with the Socality Team and enjoy music, conversation and drinks at Moniker. This creative space is home to San Diego's most innovative thinkers and influencers. Come hang out.

Sign up below to join the night. This will help us prepare and accommodate for the event. It is free to come! We just want to be prepared.


  • 5:00PM at Battery Spencer
  • 8:00PM Roam Burger | 1923 Fillmore Street

Meet us at the bridge!! Our team will be there to hang and connect. After we will all go for food at Roam burger and chill. We are coming for ya SF!

Sign up below for FREE. We want to make sure you all get a name tag and we are connecting with you!


  • 7:00PM-10:00PM

This night will be an evening of community and conversation over coffee and drinks. We are also excited to have Newport Worship team with us! This evening takes place at the Lombardi House which is an incredible space right in the heart of Hollywood. Space is very limited so be sure to sign up for free to guarantee your spot! 


  • 3:00PM-6:30PM

This is going to be a huge community day! We are going to meet at El Matador where we can hang and connect as we all grab some photos in this beautiful spot. Look for the hosts in the white Socality Tees. We will stay and catch the sunset and live the California dream. We are pumped to hang together!

Sign up for the meet FREE below. This way we can get everyone a name tag and make sure we are connecting with you all. 

We hope to see you March 1-7 in California!

The Socality Team

"We met online"


"We met online." This phrase is one that many feel self conscious about opening up their story with, because it usually conjures up images of e-harmony, tinder, and the oh-so-entertaining hit Catfish, but for Becca and I, it wasn’t any of these. The fact that we met online is something we proudly tell people because it’s an amazing part of our story.

When Socality first launched and there was massive following spree as everyone was posting their “I am #Socality” portraits, Becca and I followed each other and thought nothing of it. I can’t speak for her, but I quickly took a notice to her awesome feed, beautiful hand lettering, and the fact that she happened to be an attractive, creative, blonde haired, big green eyed young lady.

At first we would just offer little comments back and forth, but once I followed her on twitter and got a little more of a glimpse into her humor and graphic design, I was hooked. The only problem was, why would this random cool girl from Columbus, Ohio have any interest in me, a random guy from Eugene, Oregon. Luckily I was proven wrong when she messaged me! (She likes to take credit for being the first one to initiate anything, but that’s just a technicality.)

We texted for a week, talked on the phone for another week, and after two weeks of constant communication, we Skyped for the first time and I went out on a limb. I basically said that I knew it sounded crazy, but there was something special about her, and that the distance between us wasn’t going to stop me from pursuing her. Lucky for me, she reciprocated the feelings, and we decided that we needed to meet!

I flew to Ohio, and for the sake of time I’ll just tell you that it was one of the best weeks ever, and by the end of it, we had bought her plane tickets to spend the summer in Oregon! She did, and it was amazing. With circumstances changing, we ended up deciding to relocate back to Columbus. It’s been a wild ride, and we’re still enjoying every minute of exploring life and growing closer together.

Social media is what initially connected us and brought us together, and it continues to play an exciting role in our story. We’ve met countless friends, and visited countless locations, and heard countess stories because of social media; specifically Socality. Platforms like Instagram and Twitter get a lot of flack and skepticism for being trivial, shallow, or for when people use them to promote hate or complain or bring others down. It doesn’t have to be that way. I think that me and Becca don’t have a problem telling people how we met because we view it as an opportunity to show how Social media can be redeemed as a way of connecting, sharing, and maybe even falling in love, with those who you otherwise might never have met, and that’s something exciting and that should be celebrated.

Follow Becca (@annebecca) and Alexander's (@alexanderpierpoint) journey on #firstdateohio.

And congratulations to another couple that got engaged at the last Socality Live event (#firstsocalityengagement) - Royce (@r2roycerull) and Krista (@kreesta7), who are tying the knot on February 28th! Follow their story at #weRULLwedding.

Happy Valentine's Day from Socality! We love you! Show some love to those that mean the most to you today (and everyday).

Designed for Adventure


Do you ever feel like you live a boring life?

I’m competitive by nature, so when I see awesome Social Media profiles of people doing crazily interesting stuff, I can’t help but feel like I’m missing out.

The last couple of weeks have been what I call ‘hard work’.

Me and my wife are about to move home. We found the most incredible place, and we are stoked about the prospect of a home that actually fits our personality.

So the last two weeks have been about preparation. I have had to clean the whole house alone. 

Before you think it, my wife isn’t lazy, she’s just flown back to the States to visit her family, and won’t get back here until the day we move (convenient timing, I'm sure she planned it that way :P). So I have the unenviable task of packing up all of our belongings, ready for the big move. 

Packing has made me understand what it would be like to be a zombie. Walking around aimlessly with no discernible thoughts, no emotion, just a brain dead human shell. Can you tell I don’t like it yet?

The only remedy was to make myself think. Then a thought came to me…

We are made to move.

We despise the mundane. Our heart yearns for adventure, and though our eyes seek it, regardless of where we are, it is in our mind that we vision it.

Photo by Sam Ciurdar @samciurdar

Here are some thoughts when it comes to living out the adventure.  

// Adventure is not just about your IG account, or the place you find yourself. It’s about the creation, pursuit and action.

// Creation is about daring to dream. Don’t hold back your mind from reaching your heart. Find time to enjoy the landscape of your mind, and paint the picture your heart is crying out to pursue.

// Pursue your dreams. I know it seems impossible, but it’s not. Don’t listen to the doubters, the ‘realists’. Your dreams were birthed with a purpose to pursuit. It’s an adventure in itself!

// Action. It's OK to tell people about your dreams, but you will never pursue your dreams until you actually start moving towards it. Start making notes, make calls, get people around you who want to support you. Dreams only turn into action when you get up.

So when you are caught wondering why life is so boring, or when you feel like you’re a zombie, remember that God created you to be adventurous. 

Start connecting your heart with your mind, and go make your dreams happen. 

The adventure is waiting, it’s what you were designed for.

Photo by Amanda Ciurdar @amandaseeyoudarrr