EPISODE N°0028: FORECASTING THE FUTURE with Mike and Mitzi Payne

Written By Socality

In this episode:

Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:

  • The Importance of Building your Brand Beyond Social Media

  • The Shift Towards Direct Messaging and Closed Communities

  • Building and Scaling a Team

  • Applying Trends to Brand Strategy

  • What is Email Marketing?

  • Types of Emails

  • Setting Up an Email List

  • Frequency of Sending Emails

  • Capturing Sign-Ups and Lead Magnets

  • Measuring Email List Success

  • Digital Advertising and ROI

  • Using Facebook Business Manager

  • Boosting Posts vs. Ad Campaigns

  • Digital Cross-Pollination and Collaboration

  • Nurturing Email Subscribers

About Mike & Mitzi Payne:

Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and they’re hot off a Webby Award for their work with John Krasinski's "Some Good News”.

Learn more about Arcade Studios at www.arcadearcade.ca

Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104

Find Arcade on Instagram: https://www.instagram.com/helloarcade/

Find Mike on Instagram: https://www.instagram.com/mmmiiike/

Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/

Socality
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EPISODE N°0027: CREATING YOUR BEST OFFER with Joey and Christy Speers