Our goal for this session: To empower you to understand signals and trends, and how to future-proof your brand and marketing strategies, AND the power of email marketing, and owning your audience and client communication by creating and building your email list.

The main anchor points of this session will be,

Scanning and Trend Forecasting - Hearing from mentors Mike & Mitzi as they share more on the practice of scanning, and future-proofing your strategy. They’ll share why their team has made scanning part of their internal process, what they see for 2024, and how they’re using this in their email marketing strategy with their “Scan Club” newsletter.  

Owning Your Audience (why email marketing matters) - We hear it all the time - “you should have an email list”, but it’s likely you have one and it doesn’t feel like you’re using it effectively or you’re still waiting to start one because it’s fallen to the bottom of the to-do list. With years of experience running a successful award-winning creative  agency, Mike and Mitzi are ready to lay out the next steps to leverage email marketing, answering some of the following and more.

Why you should have an email list in 2024

What makes for a valuable email?

How to nurture your email list

Best practices and tools for creatives for building your list

Lead magnets and what works well

Automation & Flows - what email flows should you be looking to have?

Q&A - Answering your questions - we know these are big topics so there will be time for questions for Mike & Mitzi to get specific as well.