Mastermind N°3 📈
Owning Your Audience
with Mike & Mitzi Payne
Date & Time: March 5, 2024* @ 5PM PST / 8PM EST
Overview & Agenda:
BIG THEMES: Signal (Trend) Tracking & Owning Your Audience
Our goals for this session:
To empower you to understand signals and trends, and how to future-proof your brand and marketing strategies, AND the power of email marketing, and owning your audience and client communication by creating and building your email list.
To connect with other members and get support and accountability as you move towards achieving your Master Plan and the goals you’ve set for 2024 and the first quarter.
Session Length: ~100 mins total
Format: Zoom Meeting (new add: with break—out rooms)
Agenda:
Signal Tracking in 2024 | Mike & Mitzi Payne
Owning Your Audience (why email marketing matters) | Mike & Mitzi Payne
Q&A Session with Mike & Mitzi
Break-Out Rooms | Monthly Check-In
The main anchor points of this session will be,
Scanning and Trend Forecasting - Hearing from mentors Mike & Mitzi as they share more on the practice of scanning, and future-proofing your strategy. They’ll share why their team has made scanning part of their internal process, what they see for 2024, and how they’re using this in their email marketing strategy with their “Scan Club” newsletter.
Owning Your Audience (why email marketing matters) - We hear it all the time - “you should have an email list”, but it’s likely you have one and it doesn’t feel like you’re using it effectively or you’re still waiting to start one because it’s fallen to the bottom of the to-do list. With years of experience running a successful award-winning creative agency, Mike and Mitzi are ready to lay out the next steps to leverage email marketing, answering some of the following and more.
Why you should have an email list in 2024
What makes for a valuable email?
How to nurture your email list
Best practices and tools for creatives for building your list
Creating lead magnets and what works well
Automation & Flows - what email flows should you be looking to have?
Q&A - Answering your questions - we know these are big topics so there will be time for questions for Mike & Mitzi to get specific as well.
Break-Out Rooms:
Finally - we’re going to be testing break-out groups in this session giving members the opportunity to check-in with each other to share monthly progress on the big goals you’ve set for the year and for the first quarter.
See you there!