Mastermind N°11

NICOLE ASHLEY

Date & Time: November 13, 2024 @ 5PM PST / 8PM EST

Overview & Agenda

Join Us for Mastermind No. 11 with Photographer Nicole Ashley!

📅 Date: November 13th, 2024

🕔 Time: 5 PM PST / 8 PM EST

Unlock unique insights from renowned Canadian photographer Nicole Ashley in this month’s live mastermind session! This month we’re looking forward to diving into Nicole’s journey, strategies, and secrets to success in building a flourishing creative business.

Event Highlights:

• Behind the Business: Nicole will break down her creative business model, sharing how she’s developed multiple income streams—from client work to brand partnerships, products, education, and more. Discover how she balances these areas, the key investments that have propelled her career, and the lessons she’s learned along the way.

• Building Brand Partnerships: Get Nicole’s insights into creating long-term ambassador-level relationships with top brands. Learn her approach to building credibility, establishing trust, and fostering meaningful connections with brands that align with her vision and elevate her career.

• Mastering the Craft: Known for her unique ability to create comfort and authenticity in her sessions, Nicole will share her top tips for posing, directing, and building strong rapport with clients. This session will also cover techniques for ensuring clients feel at ease and fully engaged.

• Personal Growth & Creative Longevity: Nicole will discuss how she stays inspired, continually evolves her craft, and her advice for established and emerging creators on building a sustainable, impactful career.

Why Join Live?

This session also provides a great opportunity to ask Nicole your own questions and gain personalized insights that aren’t available elsewhere. The live Q&A is designed for you to get answers directly from one of the industry’s best, so you leave with actionable tips and inspiration tailored to your creative journey.

Don’t miss this unique chance to connect live, learn from Nicole’s expertise, and find motivation to push your creative business to new heights. We'll also conclude with group break-out rooms for those who stick around after Nicole's session.

Reserve your spot and mark your calendar—see you there!

Here’s the simplified agenda:

1. Mastermind Session with Nicole Ashley

2. Large Group | Question & Response

3. Small Group Break-Out Rooms

This Month’s Mentor: Nicole Ashley

Nicole Ashley (@nicoleashley) is an international portrait and wedding photographer based out of Alberta, Canada. Her influence has branched out far beyond the boundaries of her city, bringing her throughout much of Canada, and on to international destinations such as Iceland, Italy, Switzerland, and Australia. 

Nicole has built an impressive resume, photographing magazine features, best-selling novel covers, internationally acclaimed musicians, music festivals and fashion shows. With innate creativity, unparalleled work ethic, and a passion for the entire craft, Nicole Ashley is not only a photographer but an artist. Her main areas of focus are now intimate weddings and couple's portraiture. Not only as an artist but as an educator in her craft, she hosts and speaks at several award-winning photo conferences worldwide. Nicole is also an ambassador Canon, Profoto, Pic Time and Imagen AI.

Mastermind N°10 🖊️

CREATIVE IDENTITY & RECOVERY (+Q4 GOALS)

with JONATHAN ZOETEMAN

Date & Time: October 3, 2024 @ 5PM PST / 8PM EST (90 minutes)

Overview & Agenda

With October officially here that means Q4 has officially begun. We’ll be making use of this session in a little different format than previous ones, making more space for break-outs and group sessions to share and talk through Q3 progress and goals for the last quarter of the year. The session will start with Jonathan sharing personal and practical insights into creative recovery and creative identity, including:

1. Burnout Mitigation and Recovery - The creative and entrepreneurial path has a way of consistently knocking us down and, especially in our current “hustle culture”, the result is often exhaustion and burnout, even in the midst of doing the things we love. After over a decade of wrestling with burnout cycles, Jonathan will be sharing the lessons he’s learned along the way towards recovering from those seasons and building a creative practice that doesn’t come with high highs and low lows.

2. Re-igniting the Creative Spark - One of the more challenging seasons in the creative journey comes when the things that excited you don’t in the same way. This can be a bi-product of life, burnout, living in survival mode for too long, having built a career or art on the expectations or demands of others, or a variety of other reasons. It’s something we all experience along the way, and Jonathan will be sharing insights into re-engaging your curiosity, some tools and techniques that can help in the process, and

3. Redefining Your Creative Identity - One of the most powerful assets you can develop is your own distinct creative identity. Jonathan will be sharing a few of the important lessons from his own journey and opening space to engage the idea of re-invention and seasonality as part of your creative growth process.

Here’s the agenda:

1. Creative Recovery talk with Jonathan Zoeteman

2. Large Group | Question & Response

3. Small Group Break-Out Rooms - Q4 Goals and accountability

This Month’s Mentor: Jonathan Zoeteman

Jonathan Zoeteman (@jonathanzoeteman) is a Canadian lifestyle, portrait, and travel photographer drawing inspiration from film, narrative, and creative expression. His work focuses on emphasizing and capturing feeling, emotion, and story, while exploring the relationships between individuals and the world around them. His subjects range from friends, artists, musicians, couples, and models to destinations, properties, tourism, fashion and more.

Along with commercial, travel, and lifestyle photography, Jonathan is passionate about building community and supporting other creators and entrepreneurs with the development of spaces, events, and education as a co-founder of the Socality creative community, a co-founder of HOUSE 831 in Calgary, Canada and as a Canon Ambassador though the Canon Creator Lab program.

Jonathan has created work for: Canon, American Express, Marriott International, Air Canada, Visit California, Travel Alberta, Profoto, Huawei, OPPO, Ford, Eddie Bauer, Canadian Tire, Rogers Communications, & MORE.

Mastermind N°9 ⛰

JUSTIN CHOQUETTE

Date & Time: August 27, 2024 @ 5PM PST / 8PM EST

Overview & Agenda

On August 27th we’re looking forward to a session with adventurer, photographer, and long-time community member Justin Choquette (@justin.choquette). A big part of the brand Justin has built revolves around inspiring and encouraging others to chase their dreams, ditch the 9 to 5 and design their lives around doing the things they love. For this mastermind session we’ll be keying in on 3 primary areas among others with plenty of room for members questions and specifics to close it out.

1. Making more $ as a creator - Digging into the practical steps and tactics Justin has used to transition into a full time creative career built around the things he loves while encouraging others to do the same. We’ll dig into income diversification, strategy, positioning, and more.

2. Techniques for building a thriving online community - Creators that build communities stand out from those that don’t. It takes work but Justin has learned a lot across a variety of different social platforms and using various tools and we’ll be talking through what has been most successful. We’ll also hear Justin’s tips on leveraging social media to put yourself in front of that community.

3. Selling Yourself - Tips for pitching, marketing, and generating leads in the creator economy. We’ll talk both sides - brands and commercial clients and reaching more individual customers and leads.

Here’s the agenda:

1. Mastermind No. 9 with Justin Choquette - a guided and action-oriented conversation.

2. Members Q&A with Justin

3. Members Break-Out Rooms - another monthly touch-point for accountability and community support.

This Month’s Mentor: Justin Choquette

Justin Choquette is an adventure and outdoor photographer based out of British Columbia, Canada. As a kid, Justin spent his free time outside Mountain Biking, rock climbing, and hiking in British Columbia’s beautiful mountains. That sense of wonder and freedom that Justin got from nature as a child never went away, and there is still nothing he would rather do than play outside. Although now you’ll find him with his camera in tow!  

Always one to forge his own path, Justin’s distinct photographic style captures the intrepid human spirit engaging with diverse, remote, and off-the-beaten-path landscapes. Justin genuinely enjoys living on the edge, and the excitement and anticipation that he experiences for each new destination and adventure comes through in his unique and creative compositions. 

Mastermind N°8 ✈

THE ART OF FULL TIME TRAVEL

with Elliott Chau

Date & Time: July 30, 2024 @ 5PM PST / 8PM EST

Overview & Agenda

On July 30th we’re going to be learning from mentor and travel creator Elliott Chau (@lifewithelliott). Elliott has spent years building a strong personal brand around doing what he loves - traveling the world. For our July mastermind session we’ll be digging into a practical session with him focusing on 3 primary themes:

1. From passion to a full-time creative career - unpacking the key steps Elliott has taken to build his personal brand and turn his love for travel into a full-time creative career.

2. The Travel Hacks - Getting Elliott’s insider tips into the travel industry in 2024 - his tactics for leveraging points, loyalty, status, and his insights for working with and collaborating with hospitality, tourism and travel businesses.

3. Building commercial success - The lessons Elliott has learned in building out the commercial side of his business - we’re going to get into licensing, usage rights, pricing and negotiation, and some of the important lessons he’s learned in budgeting and building out his business. We’ll also dig a bit more into his process and unpack his client and project workflow.

Here’s the agenda:

1. Mastermind No. 8 with Elliott Chau - a guided and tactical conversation with Elliott empowering you to apply a variety of Elliott’s experience to your particular goals - from travel tips to building your personal brand and business.

2. Members Q&A with Elliott - we’ll have some time before break-outs to tackle any specific follow-up questions around travel, commercial work, personal branding, pricing and legal, and more.

3. Members Break-Out Rooms - monthly check-in and community support.

This Month’s Mentor: Elliott Chau

Elliott Chau is a commercial  photographer, director, and influencer from Canada. He is a Canon Canada Ambassador, and the co-founder of Kleos, a creative production house. He also shares his everyday experiences with his community of  150k+ followers on @LifewithElliott across various social media platforms.

Mastermind N°7 𝌞

CONTENT & GROWTH STRATEGY

with Chloë Chapdelaine

Date & Time: June 25, 2024* @ 5PM PST / 8PM EST

Overview & Agenda

On June 25th we’re going to be jumping in for a practical mastermind session with mentor and Socality team member Chloë Chapdelaine (@chloe.chapdelaine). Chloë has been working with a wide range of companies and brands over the years and building out her own social channels and is going to be sharing her approach to designing and developing a content strategy for yourself, your business, or for a client or brand.

The goal? To give you a hands-on look at her approach to crafting and executing a content strategy and how to apply that to your own personal brand or clients. We’ll be sourcing a few members as well that want to have Chloë live workshop their content strategy in real time and we’ll direct the break-out session time to focus on supporting the gaps that members have in their own content planning and strategy. We know it’s getting warm out for those in the Northern Hemisphere so if you can’t make it live we’ll be recording the session as well for you to catch up on later.

Here’s the agenda:

1. Mastermind 7: Content Strategy with Chloë Chapdelaine - Chloë will be sharing her process for designing and developing a content strategy aligned with your goals.

2. Member Workshopping - Using a couple members and their personal brands or businesses, Chloë will be workshopping your content strategy in real time to offer some practical examples on how to implement this for yourself.

3. Members Q&A with Chloë - we’ll have some time before break-outs to tackle any specific follow-up questions around content strategy, social media strategy, or anything else content that Chloë can support with.

4. Members Break-Out Rooms - Content Conversations - supporting each other in achieving and fleshing out any gaps in members current content or marketing goals.

This Month’s Mentor: Chloë Chapdelaine

Chloë Chapdelaine (@chloe.chapdelaine) is a creative who finds herself both in front of and behind the camera, and shares her photography, travels, and life with her audience of over 600K followers. With a focus on an authentic approach to storytelling, she has mastered the art of “going viral” and now works closely with various clients to craft their “social strategy for success”. Chloë has worked closely with various international tourism boards, luxury hotels, and brands to create visually engaging creative content with an emphasis on stellar digital performance, and aims to inspire and educate others so that they can do the same.

Mastermind N°6 ䷀

“THE PROCESS”

with Garrett King

Date & Time: June 3, 2024* @ 5PM PST / 8PM EST

Overview & Agenda

This month we’re getting to learn from the creative mind of Garrett King (@shortstache), long time community member, and someone with a ton of wisdom and experience to share regardless of where you’re at on your creative journey.

In this mastermind session, we’ll be sitting down with Garrett to get into the key elements that have shaped his process and approach to living a creative life and building a thriving personal brand and now scaling a creative business. How do you take the leap from small freelance jobs to large-scale projects with a team? What are the most important elements in building longevity in the industry?

The goal? For each member to identify at least one area from Garrett’s journey that can support you as you continue to move along the path in your own creative ascension. We’ll be spending the second half of the session digging into the personal and practical questions members are working through in their own creative journey before making time for connecting with each other at the end of the session. This will be one you don’t want to miss so mark your calendar for June 3rd and we’re stoked to see you there.

Here’s the agenda:

1. Mastermind 6: “The Process” with Garrett King - a deep dive conversation into the elements that have shaped and anchored his success as a creative entrepreneur. We’ll spend a lot of time in the work and business buckets, but connect that to the most important elements that have shaped his creative process and the critical areas on a personal and life side that have anchored his success. Get the notebook ready.

2. Members Q&A with Garrett - tackling your specific questions framed around your current stage of the journey.

3. Members Break-Out Rooms - A big focus for us going into the next month is identifying the stage you’re at on the journey and the most important next step to continue to move you along the way. Come to the session starting to think about what a that might be for you and we’ll have some time to share those things with each other and get some accountability and support to take those steps in the month ahead.

This Month’s Mentor: Garrett King

Garrett King has made a name for himself in the photography world for his unique incorporation of light, perspective, and coloring techniques. He has lead many onsite photo and film workshops across the country, works internationally alongside travel and tourism boards, and captures for both social and commercial clients.

The name "shortstache" comes from an old mustache growing contest between an old friend and him. At the time they were shooting short films about inspiring people that no one had really heard of around the town they grew up in. Rising victorious, he kept the name and thought it was unique and easy to remember. He believes that having your own sense of style and aesthetic are what make you, you. Build that style and own it. Create to inspire and explore your boundaries daily. 

Latest endeavor has been the Stachehaus Creative Agency he co-owns with his partner Chelsea. See more HERE.

Garrett has worked with several clients like Budweiser, Highland Park Whiskey, Danner Boots, Samsung, LG, Leica, ASUS, Sony, Matador, Mercedes Benz, Smartcar, Infiniti, Apple, Glenfiddich, Acura, Hyundai, DJI, and several others.

Mastermind N°5 ⚙️

THE SYSTEMS SESSION

with Davey Gravy

Date & Time: April 30, 2024* @ 5PM PST / 8PM EST*

*We’ve set the time based on what works best for the largest group of members based on your Founding Member intake forms.

Overview & Agenda

Davey just might be the most organized creative person we know and he's going to break down his approach to systematizing his life, business, and creative workflow and show you how that's set him up for success with his clients, collaborators, and more. More than just tips, we'll be digging into how to use a systems approach to solve problems once and for all in a way that increases your productivity, frees up your time, and expands your creativity.

We all know the stereotypical “creative” - brilliant, full of ideas, talented, but often swirling in chaos, a lack of focus or attention, getting pulled in too many directions, and having a hard time seeing consistent progress in realizing the things that matter most. The solution is multi-faceted if you relate to any of that, but this session is going to be honing in on a massive tool in moving from reactive to proactive in your business and life.

Here’s the agenda:

1. Mastermind 5: The Systems Session with Davey Gravy - Less pain, more gain - Davey is going to unpack his process for building systems and processes into every aspect of his life and creative work. Whether you’ve got no systems, some systems, or are an organizational machine we think you’ll take something valuable away.

2. Members Q&A with Davey - unpacking and addressing the specific areas where you’re having a challenge integrating and adding systems into your business, creativity, or life

3. Members Break-Out Rooms - This month we’re using the break-outs to focus on supporting each other in identifying and systematizing the biggest pain point for each of us. Come to the session starting to think about what a that might be for you right now.

This Month’s Mentor: Davey Gravy

Dave Lieske (better known as Davey Gravy) is a multi-disciplinary artist and creative whose career has followed a unique path from art school and creating hip-hop inspired cross stitch art (fun fact: Skrillex has one of Davey’s pieces) to capturing photo and video work for an incredibly diverse set of commercial clients across North America and beyond. A powerful example of someone who has been able to thrive as a generalist, Davey’s success lies in his unique ability to systemize his life, creative workflow, and creative business. His turnaround times are legendary, his efficiency is elite, and he’s ready to share both the approach and the practical ways he’s able to stay on top of a wide variety of work, working on his various passion projects (currently his YouTube channel) and spending quality time with his wife and community.

Mastermind N°4 🔍

REFINING YOUR ONLINE PRESENCE

with Lachlan Shum (Founder & CEO @ Focal)

Date & Time: March 27, 2024* @ 5PM PST / 8PM EST*

*We’ve set the time based on what works best for the largest group of members based on your Founding Member intake forms.

Overview & Agenda:

BIG THEMES: Customer Journeys, Marketing Funnels, Brand and Online Presence 

Our goals for this session:

1. You leave with a clear way to think about and audit your customer journeys and marketing funnels. You identify easy adjustments to social media and websites to plug the holes in your client and marketing funnels.

2. To connect you with other members and get support and accountability as you move towards achieving the goals you’ve set for 2024 and the first quarter.

Session Length: ~120 mins total

Format: Zoom Meeting with break—out rooms

Agenda:

• Refining Your Online Presence with Lachlan Shum - Founder & CEO at Focal 

• Your Customer Journey  - Hearing from mentor Lachlan Shum as he walks through the process of mapping how your customers and clients interact with you at various touchpoints. 

• You Marketing Funnel - Integrating your marketing funnel with your cohesive and mapped online presence. 

• Plugging Holes - The quick and easy adjustments that will plug the holes and streamline your process. 

• “Roast my Website” - Practical live session auditing a selection of member websites

• Q&A Session with Lachlan Shum

• Break-Out Rooms | Members Monthly Check-In

This Month’s Mentor: Lachlan Shum

Lachlan leads and works with a passionate team building e-commerce tools for photographers and helping them serve their customers through their online photography marketplace bookfocal.com. Along with the tools they develop, Lachlan and his team also host their “Not-a-Conference” workshops in a variety of destinations.

Mastermind N°3 📈

Owning Your Audience

with Mike & Mitzi Payne

Date & Time: March 5, 2024* @ 5PM PST / 8PM EST

Overview & Agenda:

BIG THEMES: Signal (Trend) Tracking & Owning Your Audience

Our goals for this session:

1. To empower you to understand signals and trends, and how to future-proof your brand and marketing strategies, AND the power of email marketing, and owning your audience and client communication by creating and building your email list.

2. To connect with other members and get support and accountability as you move towards achieving your Master Plan and the goals you’ve set for 2024 and the first quarter.

Session Length: ~100 mins total

Format: Zoom Meeting (new add: with break—out rooms)

Agenda:

• Signal Tracking in 2024 | Mike & Mitzi Payne

• Owning Your Audience (why email marketing matters) | Mike & Mitzi Payne

• Q&A Session with Mike & Mitzi

• Break-Out Rooms | Monthly Check-In

  
  

The main anchor points of this session will be,

• Scanning and Trend Forecasting - Hearing from mentors Mike & Mitzi as they share more on the practice of scanning, and future-proofing your strategy. They’ll share why their team has made scanning part of their internal process, what they see for 2024, and how they’re using this in their email marketing strategy with their “Scan Club” newsletter.  

• Owning Your Audience (why email marketing matters) - We hear it all the time - “you should have an email list”, but it’s likely you have one and it doesn’t feel like you’re using it effectively or you’re still waiting to start one because it’s fallen to the bottom of the to-do list. With years of experience running a successful award-winning creative  agency, Mike and Mitzi are ready to lay out the next steps to leverage email marketing, answering some of the following and more.

• Why you should have an email list in 2024

• What makes for a valuable email?

• How to nurture your email list

• Best practices and tools for creatives for building your list

• Creating lead magnets and what works well

• Automation & Flows - what email flows should you be looking to have?

• Q&A - Answering your questions - we know these are big topics so there will be time for questions for Mike & Mitzi to get specific as well.

• Break-Out Rooms:

• Finally - we’re going to be testing break-out groups in this session giving members the opportunity to check-in with each other to share monthly progress on the big goals you’ve set for the year and for the first quarter.

See you there!

Mastermind N°2 💰

SIX FIGURE OFFERS

with Joey & Christy Speers

Date & Time: January 30, 2024 @ 5PM PST / 8PM EST*

*We’ve set the time based on what works best for the largest group of members based on your Founding Member intake forms.

Overview & Agenda:

Our goal for this session: To empower and inspire you to review, design, and put together well crafted offers with intentional pricing strategies to drive your financial goals in 2024.

Session Length: ~90 mins total

In this session,

• A big goal and area that a lot of members are working towards this year is financial independence. For some this is through taking creative work full-time, and others are looking to scale up their revenue to grow their business. This session is designed to support both groups as we all look at hitting those financial goals together.

• The main anchor points of this session will be,

  • Crafting Your Offer (making better offers) - Hearing from mentors Joey & Christy Speers share their valuable insights into building out valuable Six-Figure + offers and more and demonstrating and workshopping live what it looks like to elevate and improve on a real-world offer from a member participant.

  • Pricing (making more money) - Joey & Christy will be sharing practical tools (literally) and walking you through their approach to pricing as a creative and live workshopping what it looks like to dial in your pricing in real time with a member participant.

  • Answering your questions - we know this is a big topic so we’re going to make time in this session to also tackle some more real-world questions from members who are trying to solve specific problems around offers and pricing.

Here’s to seeing all of you hit your revenue and financial goals this year! 💰

Documents / Prep:

There’s no pre-work or prep for this session, but we are looking for members interested in workshopping their offers or pricing live on this session with Joey & Christy.

If you’re interested in having them review and workshop one of your current offers (Ex. a photography package, how you've structured the sale of a digital product, your social media content creation packages, coaching / mentoring, or something else!) email members@socality.org with the offer you are trying to improve or feel like you’re not seeing progress with and we’ll be choosing one to workshop live in this session.

If you’ve got a pricing challenge or problem you’re trying to solve - specifically around how to price a service or product or even a layered pricing situation (ex. photos + licensing fees) send us an email at members@socality.org and we’ll be choosing one of these to workshop live as well!

Mastermind N°1 🚀

‘Your Best Year Yet’

Date & Time: January 10, 2024 @ 5PM PST / 8PM EST*

*We’ve set the time based on what works best for the largest group of members based on your Founding Member intake forms.

Overview & Agenda:

Welcoming the inaugural group of Founding Members and kicking off your best year yet.

Session Length: 75 mins total

In this session,

• We will be setting intentions for the year and walking through what to expect from the Socality Membership as we get things started for Founding Members.

• Scott will be sharing vision around where we’re going with Socality and the membership and ways Founding Members can be involved in a variety of ways in this phase.

• Getting Clarity on What Matters Most - Tyler will be sharing more about using your “Master Plan” and bringing on a couple members to workshop their plans in real time.

• We’ll be wrapping up with some practical engagement around your Master Plan document and more details on how we’re going to be checking in as a community on an ongoing basis with ourselves and each other. Our goal is cultivating intentional community around meaningful action.

• Preparing for the first Mastermind at the end of January - we’ll tee up the next session and let you all know any important details you’ll need as we look forward to learning from mentors Joey & Christy Speers.

Documents / Prep:

We’ll be adding links on this page and sending you the files to start working on your Annual Plan + Quarterly milestones. Keep your eyes out in the Facebook Group and via our member communications for more on all of that in the weeks leading up to the first Mastermind kick-off.