Mastermind N°4 🔍
REFINING YOUR ONLINE PRESENCE
with Lachlan Shum (Founder & CEO @ Focal)
Date & Time: March 27, 2024* @ 5PM PST / 8PM EST*
*We’ve set the time based on what works best for the largest group of members based on your Founding Member intake forms.
Overview & Agenda:
BIG THEMES: Customer Journeys, Marketing Funnels, Brand and Online Presence
Our goals for this session:
You leave with a clear way to think about and audit your customer journeys and marketing funnels. You identify easy adjustments to social media and websites to plug the holes in your client and marketing funnels.
To connect you with other members and get support and accountability as you move towards achieving the goals you’ve set for 2024 and the first quarter.
Session Length: ~120 mins total
Format: Zoom Meeting with break—out rooms
Agenda:
Refining Your Online Presence with Lachlan Shum - Founder & CEO at Focal
Your Customer Journey - Hearing from mentor Lachlan Shum as he walks through the process of mapping how your customers and clients interact with you at various touchpoints.
You Marketing Funnel - Integrating your marketing funnel with your cohesive and mapped online presence.
Plugging Holes - The quick and easy adjustments that will plug the holes and streamline your process.
“Roast my Website” - Practical live session auditing a selection of member websites
Q&A Session with Lachlan Shum
Break-Out Rooms | Members Monthly Check-In
This Month’s Mentor: Lachlan Shum
Lachlan leads and works with a passionate team building e-commerce tools for photographers and helping them serve their customers through their online photography marketplace bookfocal.com. Along with the tools they develop, Lachlan and his team also host their “Not-a-Conference” workshops in a variety of destinations.
