Learn from mentor and creator Justin Choquette (@justin.choquette). A big part of the brand Justin has built revolves around inspiring and encouraging others to chase their dreams, ditch the 9 to 5 and design their lives around doing the things they love. For this mastermind session we key in on 3 primary areas among others with plenty of room for members questions and specifics to close it out.

1. Making more $ as a creator - Digging into the practical steps and tactics Justin has used to transition into a full time creative career built around the things he loves while encouraging others to do the same. We’ll dig into income diversification, strategy, positioning, and more.

2. Techniques for building a thriving online community - Creators that build communities stand out from those that don’t. It takes work but Justin has learned a lot across a variety of different social platforms and using various tools and we’ll be talking through what has been most successful. We’ll also hear Justin’s tips on leveraging social media to put yourself in front of that community.

3. Selling Yourself - Tips for pitching, marketing, and generating leads in the creator economy. We’ll talk both sides - brands and commercial clients and reaching more individual customers and leads.

Learn from mentor and travel creator Elliott Chau (@lifewithelliott). Elliott has spent years building a strong personal brand around doing what he loves - traveling the world. For our July mastermind session we dig into a practical session with him focusing on 3 primary themes:

1. From passion to a full-time creative career - unpacking the key steps Elliott has taken to build his personal brand and turn his love for travel into a full-time creative career.

2. The Travel Hacks - Getting Elliott’s insider tips into the travel industry in 2024 - his tactics for leveraging points, loyalty, status, and his insights for working with and collaborating with hospitality, tourism and travel businesses.

3. Building commercial success - The lessons Elliott has learned in building out the commercial side of his business - we’re going to get into licensing, usage rights, pricing and negotiation, and some of the important lessons he’s learned in budgeting and building out his business. We’ll also dig a bit more into his process and unpack his client and project workflow.

A practical mastermind session with mentor and Socality team member Chloë Chapdelaine (@chloe.chapdelaine). Chloë has been working with a wide range of companies and brands over the years and building out her own social channels and shares her approach to designing and developing a content strategy for yourself, your business, or for a client or brand.

The goal? To give you a hands-on look at her approach to crafting and executing a content strategy and how to apply that to your own personal brand or clients.

“The Process” with Garrett King - a deep dive conversation into the elements that have shaped and anchored his success as a creative entrepreneur. We’ll spend a lot of time in the work and business buckets, but connect that to the most important elements that have shaped his creative process and the critical areas on a personal and life side that have anchored his success. Get the notebook ready.

About Garrett:

Garrett King has made a name for himself in the photography world for his unique incorporation of light, perspective, and coloring techniques. He has lead many onsite photo and film workshops across the country, works internationally alongside travel and tourism boards, and captures for both social and commercial clients.

The name "shortstache" comes from an old mustache growing contest between an old friend and him. At the time they were shooting short films about inspiring people that no one had really heard of around the town they grew up in. Rising victorious, he kept the name and thought it was unique and easy to remember. He believes that having your own sense of style and aesthetic are what make you, you. Build that style and own it. Create to inspire and explore your boundaries daily.

Latest endeavor has been the Stachehaus Creative Agency he co-owns with his partner Chelsea. See more HERE.

Garrett has worked with several clients like Budweiser, Highland Park Whiskey, Danner Boots, Samsung, LG, Leica, ASUS, Sony, Matador, Mercedes Benz, Smartcar, Infiniti, Apple, Glenfiddich, Acura, Hyundai, DJI, and several others.

BIG THEMES: Customer Journeys, Marketing Funnels, Brand and Online Presence 

Our goal for this session:

You leave with a clear way to think about and audit your customer journeys and marketing funnels. You identify easy adjustments to social media and websites to plug the holes in your client and marketing funnels.

Agenda:

• Refining Your Online Presence with Lachlan Shum - Founder & CEO at Focal 

  • Your Customer Journey  - Hearing from mentor Lachlan Shum as he walks through the process of mapping how your customers and clients interact with you at various touchpoints.

  • You Marketing Funnel - Integrating your marketing funnel with your cohesive and mapped online presence. 

  • Plugging Holes - The quick and easy adjustments that will plug the holes and streamline your process. 

• “Roast my Website” - Practical live session auditing a selection of member websites

• Q&A Session with Lachlan Shum

• Break-Out Rooms | Members Monthly Check-In

Our goal for this session: To empower you to understand signals and trends, and how to future-proof your brand and marketing strategies, AND the power of email marketing, and owning your audience and client communication by creating and building your email list.

The main anchor points of this session will be,

Scanning and Trend Forecasting - Hearing from mentors Mike & Mitzi as they share more on the practice of scanning, and future-proofing your strategy. They’ll share why their team has made scanning part of their internal process, what they see for 2024, and how they’re using this in their email marketing strategy with their “Scan Club” newsletter.  

Owning Your Audience (why email marketing matters) - We hear it all the time - “you should have an email list”, but it’s likely you have one and it doesn’t feel like you’re using it effectively or you’re still waiting to start one because it’s fallen to the bottom of the to-do list. With years of experience running a successful award-winning creative  agency, Mike and Mitzi are ready to lay out the next steps to leverage email marketing, answering some of the following and more.

Why you should have an email list in 2024

What makes for a valuable email?

How to nurture your email list

Best practices and tools for creatives for building your list

Lead magnets and what works well

Automation & Flows - what email flows should you be looking to have?

Q&A - Answering your questions - we know these are big topics so there will be time for questions for Mike & Mitzi to get specific as well.

Our goal for this session: To empower and inspire you to review, design, and put together well crafted offers with intentional pricing strategies to drive your financial goals in 2024 and beyond.

In this session,

A big goal and area that a lot of members are working towards this year is financial independence. For some this is through taking creative work full-time, and others are looking to scale up their revenue to grow their business. This session is designed to support both groups as we all look at hitting those financial goals together.

The main anchor points of this session will be,

Crafting Your Offer (making better offers) - Hearing from mentors Joey & Christy Speers share their valuable insights into building out valuable Six-Figure + offers and more and demonstrating and workshopping live what it looks like to elevate and improve on a real-world offer from a member participant.

Pricing (making more money) - Joey & Christy will be sharing practical tools (literally) and walking you through their approach to pricing as a creative and live workshopping what it looks like to dial in your pricing in real time with a member participant.

Answering your questions - we know this is a big topic so we’re going to make time in this session to also tackle some more real-world questions from members who are trying to solve specific problems around offers and pricing.

In this session,

We set intentions for the year and walked through what to expect from the Socality Membership as we get things started for Founding Members.

Scott shared some vision around where we’re going with Socality and the membership and ways Founding Members can be involved in a variety of ways in this phase.

Getting Clarity on What Matters Most - Tyler shares more about using your “Master Plan”, setting SMART goals and bringing on a couple members (Catherine & Chris) to workshop their plans in real time.

We wrapped up with some practical engagement around the Master Plan document and more details on how we’re going to be checking in as a community on an ongoing basis with ourselves and each other. Our goal is cultivating intentional community around meaningful action.

Action Items:

1. Complete your membership intake form

2. Fill out your “Master Plan” document (found in your downloads section)

3. Plot out the key milestones for your next quarter

Bonus: Connect with a few other members and share your plans with each other!